Kount & Tungsten Revenue Combine Tech to Help Online Businesses Thrive
Boise, IDAHO, August 27, 2012 -- Kount Inc., a leading provider of fraud prevention technology, today announced a technology sharing partnership with Tungsten Revenue. The partnership combines Kount’s industry-leading fraud solution with Tungsten Revenue’s customer profitability and risk analytics to give e-commerce retailers a comprehensive customer profile that captures both the sales opportunity and risk involved in doing business.
“Our technology partnership with Tungsten reinforces the close link between profitability and risk, and how businesses can use information from every transaction to boost sales and beat fraud,” said Don Bush, director of Marketing, Kount. “Our technologies fit very well together to serve the direct response vertical by allowing merchants to quickly understand how profitable a customer is and the degree of risk associated with an order.”
Similar to Kount, Tungsten has developed a suite of industry-leading tools for Direct Response Marketers. These tools include tailored dashboard reporting, and intuitive customer service software that modifies scripting on-the-fly based on in-depth profit and risk analytics. Combining these capabilities with Kount’s comprehensive fraud solution will enable merchants to minimize risk and maximize sales opportunities.
“We understand the challenges that direct response marketers and especially continuity products face in gathering the necessary analytics to improve customer retention and detect and prevent all types of fraud,” said Darryl Hicks, CEO of Tungsten. “We believe that Kount’s state of the art front end tools are a perfect fit for our state of the art back end tools, and that this partnership will provide benefits merchants can’t get anywhere else.”
Kount delivers an all-in-one fraud and risk management solution for companies operating in card-not-present environments looking to simplify their fraud/risk operations and dramatically improve bottom line profitability. For each transaction, Kount Complete™ analyzes hundreds of relevant variables and activity across the globe in real-time, then delivers a highly predictive risk assessment in less than one second. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. For more information about Kount, please visit www.kount.com.
About Tungsten Revenue
At Tungsten, over 10 years of in-the-trenches experience in continuity product management has shown that quality customer service not only reduces risk, it can simultaneously boost revenues. This belief was one of the primary drivers behind the creation of Customer Management Interface (CMI), and Tungsten Analytics (TA) software. These proprietary technologies provide Direct Marketers with solid metrics for identifying risks and uncovering hidden opportunities in their business. Tungsten has proven the powerful potential that comes from mixing savvy technology with continuity-specific customer service best practices. For more information about Tungsten Revenue Consultants, please visit tungstenrev.com.