Kount SDK Arms Mobile-Focused Retailers with Elite Fraud Protection
September 4, 2013 – Boise, Idaho –. Kount, a leading provider of fraud technology, recently released an updated version of the company’s Mobile Software Developers Kit (SDK). Now retailers, payment service providers and software/application developers have access to award-winning fraud detection and prevention features of Kount Complete™ across multiple platforms. With Kount’s resources built in, merchants no longer have to remove app features previously omitted due to fraud concerns.
Results from a recent mobile fraud survey indicated business owners were more focused on developing mobile commerce tools than protecting their business from fraud, which can be done simultaneously by using Kount’s software developers kit. In addition to reducing the likelihood of fraudulent transactions, the SDK can also help online merchants accept more orders from mobile devices because they have access to transaction information previously not available to them.
“Consumers are becoming increasingly comfortable with purchasing on the go via their device of choice, as seen by the growth of mobile payment services and applications.” said Kount CEO Brad Wiskirchen. “Unfortunately fraud follows opportunity, and there may be no greater opportunity in the payments industry currently than mobile. Regardless of the device being used for payment, our mobile SDK provides an unrivaled solution for merchants seeking to protect themselves and their customers from fraud through Kount Complete.”
With mobile payments growing by 61% from 2011 to 2012 and more than 212 million mobile payment users, fraud in this channel is a major concern for merchants and payment service providers alike. Kount’s mobile SDK provides a means to protect all types of mobile payments: credit cards, gift cards, alternative payments such as PayPal, in-app purchases, and more. This means mobile-reliant applications like mobile wallets, mobile Point of Sale (PoS) such as Square, shopping apps, and other transactions are protected.
Experts agree that two of the most important features in mobile fraud prevention is confirming a device ID and collecting geolocation data. Kount not only detects this data but analyzes the transaction through hundreds of other data points. The Kount Mobile SDK also enables online merchants to customize rules in the Kount decision engine and access all other components of Kount Complete, including artificial intelligence and behavioral modeling among other features.
The Kount SDK is available now on both iOS and Android platforms. Kount customers can contact their account manager to obtain the SDK, while non-customers can contact Kount for more details on both the SDK and the Kount platform.
Kount helps businesses boost sales by reducing fraud. Our all-in-one, SaaS platform simplifies fraud detection and helps online businesses accept more orders. Kount’s turnkey fraud platform is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. Merchants using Kount can accept more orders from more people in more places than ever before. For more information about Kount, please visit http://www.kount.com.