The Sunday Telegraph Business Reporter: Leveraging Big Data
Big data is a hot topic for merchants worldwide, as billions of us shop online. One by-product of our online lives is the growing amount of data available to merchants, which is incomprehensible to most. By 2020, there is predicted to be more than 3,000 petabytes of big data.
The good news is that, in recent years, our ability to analyze data on this scale has increased, allowing detailed and meaningful analysis, and this is often the key to success if we know where to find it. At Kount we use data principally to prevent fraudulent transactions being processed, but increasingly our analysis is being used to drive key decisions…
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