Kount > Virtual Piggy offers Retailers and Gaming Companies Enhanced Fraud Control

Virtual Piggy offers Retailers and Gaming Companies Enhanced Fraud Control

15-Oct-2013

LOS ANGELES, Calif. – October 15, 2013 Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments, today announced that it has enhanced the fraud-detection and control features in its family payment system with comprehensive screening performed by a combination of internal checks and an integration with Kount, a leader in fraud management technology for ecommerce. Virtual Piggy joins Kount’s integrated partners alongside companies such as Chase Paymentech, LexisNexis, and Magento.

As ecommerce grows annually at a double-digit rate, fraud is one of the biggest challenges facing retailers and online gaming companies. Annual credit card fraud has reached an estimated $200 billion per year.

“The Virtual Piggy payment solution has always safeguarded against friendly fraud by requiring parental consent,” said Don Codling, a cyber-security expert with over 23 years of service at the FBI. “The enhanced fraud detection features now make Virtual Piggy one of the safest payment solutions on the market for both consumers and retailers.”

For information about Virtual Piggy visit www.VirtualPiggy.com.

About Virtual Piggy, Inc.

Virtual Piggy, Inc. is the first e-commerce solution that enables kids to manage and spend money within parental controls. It enables parents to teach financial management through the use of a secure family wallet that is available online or via mobile and is 100% free to use. The technology company delivers online security platforms designed for the Under 18 age group in the global online market, and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. The company is based in Hermosa Beach, CA and on the Web at: www.VirtualPiggy.com

About Kount

Kount helps businesses boost sales by reducing fraud. Our all-in-one, SaaS platform simplifies fraud detection and helps online businesses accept more orders. Kount’s turnkey fraud platform is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. Merchants using Kount can accept more orders from more people in more places than ever before. For more information about Kount, please visit http://www.kount.com.

Safe Harbor Statement

All statements herein other than statements of historical facts are forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Such statements are not guarantees of future performance and are subject to known and unknown risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, our limited operating history and revenue, our ability to attract and retain qualified personnel, our dependence on third party developers, our ability to develop new services, market acceptance of our services, legislative, regulatory and competitive developments, enforcement of our intellectual property, general economic conditions, as well as other factors set forth under the caption "Risk Factors" in our Forms 10-K filed with the SEC, and other filings with the SEC.

Contact Details:

US:
Public Relations
Jenna Guarneri
Sarah Hall Productions
212-529-1598
Jenna@SHPNY.com

Investor Relations
Tony Schor
Investor Awareness
tony@investorawareness.com
847-945-2222 ext. 221

UK:
Suzanne Noble +44 7957 371840
snoble@virtualpiggy.com