Kount Fraud Score
Overview
The Kount Score feature provides merchants with more predictive control and customization in the way they manage their fraud risk. This feature meets a key requirement identified in Gartner's 2010 Magic Quadrant for Web Fraud Detection:
"Users want...a mathematically predictive scoring system that runs in parallel with the rules. Users can more easily set thresholds with predictive model scoring systems than they can with rules-based systems alone to enable them to better adjust their false-positive and transaction review rates."
Fraud Detection
Kount's core technology analyzes hundreds of variables to detect fraud and risky behavior.
Kount's Fraud Platform consist of the three main pillars of an overall fraud strategy, Fraud Detection, Strategy Management and Operational Management. Kount Fraud Score is just one of the many features in Kount's comprehensive solution.
The Solution
The Kount Score is a highly accurate prediction of fraudulent activity using information from over two billion purchase attempts. The Kount Risk Inquiry System (RIS) generates a numeric Kount Score—between 1 and 99—in real-time for every transaction. The higher the "risk" score, the greater the risk of fraud.
Unlike other scoring systems that may only use a few variables to calculate a risk evaluation, Kount Predictive Modeling reviews over 200 variables that cross reference the transaction with millions of data points looking for any association with risky behavior.
Included in a Kount Score calculation:
- Multi-merchant order linking
- Customer credit cards, email addresses and shipping addresses
- Highest risk country within the past 14 days, using Kount's Proxy Piercer®
- Multilayer Device Fingerprinting™ Analysis
- Machine setting and configurations
- Network type, such as prison, school, library, or satellite
- Use of anonymous and proxy services
- Time zone and device time differences
- Kount's Persona™ fraud identification technology
Since a fraudster's organization or botnet usually attempts multiple fraudulent purchases while any single merchant is evaluating an individual purchase, Kount allows you to dynamically re-score a potential purchase on-the-fly, so you can detect a fraudulent purchase that may initially have appeared to be legitimate.