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Audio Products Leader Engages Kount to Combat CNP Fraud


BOISE, Idaho – (August 19, 2011 )– Polk Audio, a world leader and award-winning designer and manufacturer of high performance audio products, today announced the decision to work with Kount Inc., a Boise, Idaho-based company specializing in credit card-not-present (CNP) fraud prevention, to provide comprehensive protection through their Kount Complete® fraud mitigation and risk assessment platform.

“Companies that are serious about confidently expanding sales into new markets and new payment methods are looking for maximum protection from fraud and other associated risks.” said Kount COO Steve Rouse. “Kount is providing the platform to protect the world-class brand Polk Audio has spent nearly 40 years building. We look forward to helping Polk Audio expand sales and maintain their track record of outstanding customer satisfaction.”

For each transaction, Kount’s “decisioning” engine analyzes hundreds of relevant variables and activity across the globe in real-time, applies rules based on the merchants specific needs, then delivers a highly predictive risk assessment in an average of just 350 milliseconds. The process gives greater visibility into fraudulent activities, allowing companies to control risk associated with fraud while maximizing sales and dramatically reducing the need for costly and time-consuming manual review. 

“Polk Audio is extremely pleased to partner with Kount to reduce our exposure to the ever-changing world of CNP fraud” said Polk Audio’s Senior Vice President and COO Joe Tristani. “Kount’s algorithmic approach to evaluating an exhaustive list of variables from each of our CNP transactions, its proprietary technologies and its state-of-the-art dashboard to manage the process will afford us the protection we are seeking and enhance our ability to meaningfully streamline our operations.”

About Polk
Audio Polk Audio (www.polkaudio.com) is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of DEI Holdings, Inc. Founded in 1972, Polk's products include loudspeakers and electronic components for home, auto and marine applications, the market leading SurroundBar single speaker surround systems, the world's first audiophile-grade active IP-addressable loudspeaker, the world’s only wireless single-speaker rear surround solution, the F/X Wireless Surround speaker, and the audio industry’s first line of performance headphones for serious athletics and active individuals. For more information, and the location of a Polk distributor in your area, contact Adam Sohmer; Sohmer Associates, LLC (PR representative for Polk Audio); 347-497-4965; adam@sohmerassoc.com. For more information on DEI Holdings, visit www.deiholdings.com.

About Kount
Kount delivers an all-in-one fraud and risk management solution for companies operating in card-not-present environments looking to simplify their fraud/risk operations and dramatically improve bottom line profitability. For each transaction, Kount’s fraud/risk assessment engine analyzes hundreds of relevant variables and activity across the globe in real-time, then delivers a highly predictive risk assessment in less than one second. Kount provides a single, turnkey fraud solution that is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed hundreds of millions of transactions and provides maximum protection for some of the world’s best-known brands. For more information about Kount, please visit www.kount.com.

Media Contact
Don Bush