Boise, Idaho – October 24, 2016 – Kount Inc., a leading innovator of solutions for fraud and risk management, today announced Kount AI Services, a new offering aimed at making it easier for merchants to uncover fraud using advanced machine learning through the award-winning Kount fraud prevention platform. Kount AI Services combines the company’s native data, strategically gathered context information from best-in-class providers, machine learning, and skilled professionals, to provide maximum insight for businesses of any size.
For more than a decade, Kount has employed AI and machine learning techniques to help merchants accurately detect and prevent fraudulent activity as it occurs in real-time. By anonymizing data received from billions of transactions around the world, Kount customers benefit from machine learning expertise and key technologies used in fraud identification and prevention today. Kount AI Services builds on Kount’s legacy of AI technology and offers merchants even greater intelligence and insight to help them make even more informed decisions about their business, both in fraud mitigation and growth strategies.
“Kount has been using AI and machine learning technology to uncover patterns and fraudsters around the globe for a long time, it’s not new to us,” said Rich Stuppy, Chief Operations Officer at Kount. “Information is key, speed in determination of good and bad transactions is paramount, allowing merchants to control their business is critical. Now we’re making it easier for merchants to take advantage of this advanced feature for their specific business.”
Kount AI Services include:
Machine Learning Rules Review – After reviewing specific business goals and objectives, Kount’s data science team conducts an analysis of currently active rules and their overall effectiveness. Kount’s proprietary machine learning technology makes recommendations along with an assessment of future performance gains.
Custom Data Review – Now, data can be used to augment and customize decisioning and optimize positive outcomes by providing assistance implementing the recommendations in the Kount platform including training on effective ways to use the new data.
Platform Performance Analysis – By looking at a merchant’s individual operation, Kount’s dynamic engine suggest changes to make over time, and identifies areas of improvement. This analysis helps to enhance overall fraud detection and business strategies.
Data Orchestration Hub™ Analysis and Implementation – Kount’s unique application of third party data can help accomplish key goals of boosting sales and beating fraud by outlining the additional best-in-class data options available including, Ethoca, Experian, LexisNexis, Neustar, and WhitepagesPro. With an added layer of training and best practices, merchants can put these tools to work quickly and effectively.
“Only when we combine sophisticated AI and machine learning techniques with huge amounts of relevant data, human interpretation, and a platform that puts it altogether, providing ‘real intelligence’ can merchants truly hope to control their business in terms of growth and risk. In the end, machines don’t run a business, people do,” continued Stuppy.
To learn more about Kount AI Services, visit kount.com.
Kount helps businesses boost sales by reducing fraud. Our all-in-one, SaaS platform simplifies fraud detection and helps online businesses accept more orders. Kount’s turnkey fraud platform is easy-to-implement and easy-to-use. Kount’s proprietary technology has reviewed billions of transactions and provides maximum protection for some of the world’s best-known brands. Merchants using Kount can accept more orders from more people in more places than ever before. For more information about Kount, please visit www.kount.com.