PYMNTS: New Insights into How Merchants Use Mobile
A major shift is underway in how merchants position mobile payments as a source of revenue, according to new research from fraud-prevention specialist Kount. Some 2,000 folks responded to Kount’s recently released free report “Mobile Payments & Fraud Survey: 2014 Report,” including 1,000 online merchants.
This is the second such report Kount has produced, with last year’s containing 2012 information from 400 respondents. In a recent podcast interview with PYMNTS Senior Analyst Jeffrey Green, Don Bush, Kount vice president of marketing, noted that the company this year wanted to get a perspective from two different areas: what merchants felt was going on, and how things were working on their level, and how service providers, such as card brands, acquirers, and issuers, were looking at the mobile market and how it was affecting their decisions and strategies.
Link to Podcast Interview: http://www.pymnts.com/news/2014/new-insights-into-how-merchants-use-mobile/#.Uz7Lk8e2GX1