August 2, 2018
If you decline a legitimate customer from signup or transacting with you, do you know how many will try again?
Less than 40% and that is conservative. Most will leave you and never return.
Often, the purchase behavior of your most valuable customers looks suspicious. Be careful who you reject. False positives, also known as sales insults or false declines, offend customers and will hurt profits in the long run.
Learn false positive rates across multiple industries and how a fraud solution can be customized to meet your unique business needs and keep good customers rolling in at our upcoming webinar “The State of CNP False Positives” on August 22nd at 11:00am PST.