Kount LogoBLog Against FraudKount Logo

Fraud and Plaque Prevention: Both Powered by AI

posted on: Thu Feb 02 2017

Now that January is behind us, it’s time to look back at all of the forward looking predictions that promise futuristic tech innovations. (No disrespect, we are even guilty of this.)

There is no question that Artificial Intelligence (AI) is the darling of 2017 technology predictions hype—think: how people reacted to the entry of “Big Data” a few years ago. From an “AI toothbrush” unveiled at CES to poker to automated dermatology, AI is getting a lot of attention. Don’t believe us? A simple Google search will churn out 2,080,000,000 results in under one second. Receiving much less attention, however, are the very real technologies implementing AI in a constructive way.

Artificial Intelligence

With any emerging technology there will be companies attaching themselves to the buzzword itself, rather than pioneering the respective technology. The truth is, “powered-by-AI” can be attached to almost any technology—without much significance. This may seem harmless enough, but it’s almost certainly misleading the public.

At Kount we are much more focused on Real Intelligence when it comes to Artificial Intelligence. What’s Real Intelligence you ask? It’s the piece of the puzzle that these articles about smart refrigerators and satirical predictions about robots taking over, leave out.  

For AI to function for fraud mitigation and prevention, a few things much be true.

Really Cool Technology—Yeah, We Said It

Patented and proprietary technology are key in the implementation of AI. Here at Kount, we have more than 20 patents in our collection of intellectual property, which includes user authentication, device fingerprinting and proxy piercing tools, among others. Unlike other fraud prevention tools, Kount includes system identification, data collection, credential verification, payment fraud control, and risk analysis all in the same tool, providing merchants with a complete fraud prevention and management system, so that they don’t have to rely on piecemeal technologies. 

Data, Data, and More Data

Data is the magic ingredient behind AI. Kount accesses anonymized data received from billions of transactions around the world—creating a “network effect,” which is basically a pool of knowledge from which to draw conclusions.

It should be noted that not just any data can be used for this. What goes in also comes out.

Which is why Kount uses best in class providers of data such a WhitepagesPro, Emailage, LexisNexis, Neustar, Experian, and Ethoca for greater value and accuracy.

The Science Fiction Part—Advanced AI Machine Learning Technology  

Data on billions of transactions in real-time? Yeah, there is just no way human effort is going to sift through that. Even looking at every piece of art in The Louvre would take us mere mortals 100 days.

This is why we need Advanced AI Learning Technology—to make real-time adjustments to analyze risk across this entire, vast network. If the data is the information, AI is how to make use of that information.   

Here is a simple analogy: you have a test coming up—the answers are included within your history textbook, but to make any use of these answers your BRAIN must read and process the pages. 


However, real expertise is needed to complete the puzzle! Machine learning technology and AI can pull out anomalies and identify patterns from the vast swaths of real-time data but human intelligence is still needed to make full use of this information and work with customers. 

Think about it this way—sure, you could fix an issue with the cable company exclusively using an automated menu, but wouldn’t you prefer to speak with an actual person? Us too. 

Kount’s highly-skilled professional services and client success teams have the know-how and experience to ensure merchants are receiving maximum value from the Kount platform. There you have it—we believe fraud mitigation via AI and machine learning is exponentially more exciting than a toothbrush moonlighting as a robot.

Artificial Intelligence + Human Insight