How Can Fraud Prevention Increase Profits?
Wouldn’t it be nice for other departments in your organization to start saying, “let’s loop in our fraud group – they have some great insights on increasing profits”?
Watch as Don Bush, VP of Marketing at Kount outlines how the fraud prevention team can be turned into a profit center at every organization.
A fraud prevention team armed with the right solution can enlighten revenue-generating departments in their organization to view fraud prevention as a profit center. Think about how many customer insights the fraud prevention team has – from just the payment, teams can see insights into purchasing behavior, conversion rates and details on products and services. They even see insights about geographies and times of the day as it relates to sales. The fraud team (when using the right fraud prevention solution) holds the keys to a treasure trove of business intelligence and customer insights.