M-Commerce Holiday Sales Will Be Like Santa: Fat!
Last year on Cyber Monday, online retail spending jumped nearly 21%. And mobile’s share of those sales increased a record 55%. This year, mobile sales are projected to account for 20% of all holiday online retail sales, or $14.5 billion of a predicted $72.4 billion holiday total. Maybe that’s why 84% of respondents in the 2014 Mobile Payments and Fraud Survey presented by Kount, TheFraudPractice and CardNotPresent.com, reported that mobile was important to their growth plans.
What role will mobile play in your holiday sales? Are you in the fast-growing group of merchants who see mobile sales accounting for 20% or more of their overall sales…a group that doubled in size from the previous year? More importantly, what role will mobile fraud play in your holiday sales? Are you part of the 51% who consider mobile transactions riskier than standard e-commerce? If so, what tools will you use to protect yourself?
Take part in the 2015 Mobile Survey presented by Kount/TheFraudPractice/ CardNotPresent.com and join the thousands of online merchants and e-commerce insiders who will play a leading role in expanding industry knowledge about m-commerce.
Not only will you automatically receive an advance copy of the 2015 Mobile Survey, you could be one of the five lucky participants to win a new iPad Air2!