The Bachelor: Kount Tells All Edition
Don Bush, VP of Marketing at Kount
I’ve been roped into watching the “The Bachelor” on ABC, where 20 young women from across the country (and Canada) are vying for a proposal from one dreamboat bachelor. My wife and daughter insist every Monday night that the big screen plays the show without fail.
While watching the latest episode, I couldn’t help but notice the number of similarities between the way Bachelor Ben Higgins woos the contestants and how a fraudster acts when they want online merchants to really believe they “love” them. As enticing as that final rose – or sale – can be, it’s important that both contestants and merchants take a closer look at their interactions to separate true love from fraud.
Here’s our tell-all about how the Bachelor’s dating techniques can also serve as fraud flags–
The Bachelor: The bachelor goes through several dates with each of the 20 girls over several weeks to find out who he thinks is the best fit for him to spend his life with.
The Fraudster: Fraudsters try numerous online merchants to determine who they can fool into believing they are a real customer.
The Bachelor: The bachelor says just what each girl wants to hear so that they feel like he’s the right one for them.
The Fraudster: Fraudsters give merchants everything they want to see to convince them their transaction is legitimate.
The Bachelor: Eventually, each girl finds out that the bachelor was just playing them and tells them they have to leave the bachelorette pad. Of course, the remaining girls of the house still believe Ben is still “the one.”
The Fraudster: Eventually, fraudsters are found out and wronged merchants lament the impact of the hit, how much time and money they’ve lost. Yet, many other unsuspecting merchants refuse to believe they could ever be subject to bad transactions too. Like those who have walked away without a rose, they too will soon be disappointed.
The Bachelor: The bachelor acts like it’s completely normal for one guy to be simultaneously dating 10-15 girls at a time. And the girls all seem fine with it. But when you ask any girl objectively, “If you knew the guy you were dating was also dating 10 other girls, would you stick around for more then a millisecond?” The answer would be overwhelmingly, NO.
The Fraudster: The fraudster makes merchants believe that abnormal behavior, like ordering five flat screen TVs at one time, is fine with them, or that shipping, billing, and IP-geo location, don’t really need to match on this order. However, when they step out of the bubble and take a closer look at things objectively, they would decline the order in a millisecond.
The Bachelor: The bachelor will sit and discuss with all the other girls that were not picked and tell them why he’s still a good guy. Now the girls see all too clearly that they were fooled by not looking objectively at the real intentions of the bachelor.
The Fraudster: Merchants will review their fraudulent transactions and it will be very clear to them, after the fact, that they were fooled into “loving” the fraudster as a viable customer, while their real intentions were to steal from them.
I don’t know who will end up with Ben in the final episode, but I do know that there will be 19 upset young ladies that thought they were his one and only. Sometimes merchants feel like they’re the exception to transactions that don’t fit the normal patterns of sound, legitimate orders. Without taking a closer look and having a fraud protection system in place to watch for those red flags, they’ll risk having their hearts broken and their profits stolen.