InCommReduces Virtual Gift Card Fraud

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InComm, an industry leader in prepaid products, launched a digital delivery technology to allow merchants with prepaid gift card programs to offer social gifting functionality. However, this new offering opened the door to card-not-present fraud that previously had not been an issue. They realized it would take years to develop the required tools to protect their customers from gift card fraud and decided to take a proactive approach by partnering with Kount.


  • Significantly reduced manual reviews
  • Utilized new transaction analysis to improve fraud prevention
  • Ease of integration with the Kount solution
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After the 60- to 90-day lag time associated with chargeback reporting, we confirmed that our chargeback rates declined significantly, and we continue to work with Kount’s Merchant Services group to refine our fraud risk analysis engine.
Niul Bird,
Director of eCommerce Applications

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For 20 years, Kount has been a leader in developing cutting-edge technology to reduce fraud and chargebacks, while still allowing merchants to expand their product offering and geographical sales efforts.

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It was a jolly 2015 holiday season, with record eCommerce sales up 14% and mobile commerce skyrocketing 47%. On Cyber Monday alone, mobile commerce hit nearly $1 billion in sales, an increase of 53% over 2014. Unfortunately, with record sales come projections of record fraud and their associated chargebacks.

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