Resources: 2 Minutes on Fraud
With the right strategy, fraud prevention can be turned from a cost center to a profit center in every organization. Not only does stopping fraud save money, but with certainty in every digital interaction, organizations can enter new markets and sell cross-border without customer friction, resulting in increased revenue. And with access to business intelligence reporting that provides deep insights, fraud prevention teams can advise other revenue-generating departments to help maximize sales opportunities.
Utilizing machine learning in eCommerce fraud prevention can be powerful, as long as the combination of elements are correct. First, there has to be the right data collected; with massive amounts of it. Next, the data-rich machine learning system needs guidance from experts with deep domain expertise and a solid knowledge of fraud. Then, add in business-specific policies and you are ready for immediate success and continual improvements.
There are multiple reasons why having artificial intelligence in your fraud prevention arsenal is a strong strategy. It is a difficult problem with very high stakes - you must have the correct risk assessments for every digital interaction. Lean to one side and you offend good customers, lean to the other and bad actors hurt your business. Additionally, fraud represents a very small fraction of all interactions - it's like pulling salt crystals from a pile of flour. The power of AI and machine learning when directed by fraud experts gives the edge needed to strike the perfect balance and shine a light on fraud.
Fraud is increasing in volume and sophistication and we are in a perfect storm where it’s much easier for the bad guys to do what they do, and much harder for the good guys to do what they do. There’s a number of reasons why. It’s easy to get trained, there are low barriers to entry and personal data is not only available, but surprisingly cheap. To make it all the more concerning, the number of bad actors is growing as is the sophistication of their tactics and the specialization of fraud rings.
Every merchant experiences chargebacks – do you know where you rank against your peers? Monitoring chargebacks is a common way to determine the health and status of how merchants are doing. That’s one of the reasons Kount partnered with Chargebacks 911 to produce the very first State of Chargebacks Survey. Drawing on input from over 1,000 respondents, the results uncover their experience, insights, and performance related to managing fraud and chargebacks for online and mobile commerce.
Payments are constantly evolving, and merchants need to keep up with the latest trends. As technology becomes more sophisticated, criminal fraud becomes more sophisticated as well. Jeff Guthrie of Moneris tells Kount about the importance of keeping up with the latest fraud tools and technology.
The ability to create payments based on location is growing, and customers can now be tracked by GPS location and movements. In this 2 Minutes on Fraud episode, Patrick Brophy of Moneris discusses GPS, payments and where he thinks intelligence is headed in the near future.
You may have a greater fraud problem than you think. In order to protect your eCommerce operations, you must evolve and avoid being an easy target for fraudsters. Greg Coles, 20+ year eCommerce expert, discusses the evolution of eCommerce and fraudster tactics.
Fraudsters are continuously getting smarter, and customers are now much more mobile from a payments perspective. Brad Primavera, Chief Product Officer at Limelight, discusses how important it is to be able to track these customers and see where they are ordering from.
Fighting back in milliseconds is key to stopping a fraud attack. Seconds are hours at the speed of the internet, and fraud just doesn’t wait. Rich Stuppy, Chief Operating Officer, Kount, outlines how important it is to have a fraud strategy in place that is able to work in an omnichannel environment and fight fraud fast.
A simple online search can reveal thousands of sites that sell credit cards online. The dark web used to be a hidden corner where bad guys would exchange best practices. But now, it’s out in the open. Today, a regular person can Google Search terms to find hundreds of pages of content designed to help them become a professional fraudster. Rich Stuppy, Chief Operating Officer, Kount, outlines how simple it is to become a professional fraudster.
In the past, fraudster tools for defeating your fraud prevention techniques were proprietary and only available on the dark web. Times have changed. Today, fraudsters are more blatant than ever. Tools are widely available at online stores to help fraudsters exploit your company. No longer in the shadows, online fraud tools are easily distributed and constantly evolving. Using a “set it and forget it” strategy for to protect your company from attacks will simply not work. Rich Stuppy, COO, Kount, explains fraud behaviors and how creating a robust fraud strategy will prevent you from being a target.
The 30-60-90 day lag in chargeback reporting can be discretely hidden by record sales. To make matters worse, the chargeback lag means your financial reports will show a distorted picture of your company’s performance. For example, sales you thought you had in December could actually turn out to be ugly losses in February, March, and April. Don Bush, VP of Marketing, Kount, explains the pitfalls of a chargeback lag and the importance of getting in front of this common hazard.
Manual Reviews are often a last line of defense against fraud, but is your review process costing you profits? If your “cost-per-manual-review” does not decrease as sales grow, that means every new order actually reduces profitability. Don Bush, Vice President of Marketing, Kount, explains how determining your own optimal Manual Review rate can protect profits.
Chargebacks are expensive. They cost your business time and money. But the goal of zero chargebacks might not be the best strategy either. Merchants trying to achieve zero chargebacks are often leaving good sales and frustrated customers in their wake. Don’t use a chainsaw, when you should use a scalpel. For each merchant, there is an optimal chargeback rate, which allows for maximizing sales while mitigating risk. Don Bush, Vice President of Marketing, Kount, explains chargebacks and examples of optimal rates.